Ten bustling days mixing culture and technology in every corner of Austin, capital of the American state of Texas. That's the main idea of South by Southwest – otherwise known as SXSW.
It was created over 30 years ago with the objective of connecting the world to Austin's culture, which today is known as the Mecca of digital, cultural, and audiovisual innovation.
In 2017, Melissa will be there. Raquel Scherer, Melissa's brand and business manager has already been to more than one edition of SXSW. And she's the one who will be telling us why our presence is so important there, and the different ways in which SXSW can be so inspiring.