Observing the world. That's how our creative consultant Erika Palomino finds ideas to give birth to Melissa's collections.
The journalist – one of the most important fashion writers in Brazil – has been creating by our side for more than a decade.
She has a clever game: transforms trends, behaviors and places into inspiration. That’s how a trip to India and Italy became our Fall/Winter ’13 collection, Cine Melissa. The most Brazilian of souls became our Spring/Summer ’16, Wanna be Carioca. A form of expression is translated into plastic for our F/W ’16, Dance Machine.
“I have quite a broad scene as reference, that doesn't necessarily have anything to do with fashion.”