Used to creating for online platforms, Natalia faced the challenge of transmitting her art into a physical world without sacrificing its essence. A mix of photographic and 3D elements, infinite loops, and bold colors transport visitors to the artist's surreal universe.
Now, Paraíso has been turned into a short documentary, giving viewers an intimate look into the challenges, the mind and creative process of Natalia Stuyk. "For a long time, she and I have been talking about how to escape these digital confines", says executive director Posy Dixon.
Hit play to discover Paraíso.
Posy tells us more about the project. Take a look below.
Where it begins
"Natalia Stuyk and I have been collaborating since we met bunking our day-jobs back in 2012, and have collaborated on various projects as her work has progressed alongside the evolution of digital art cultures.
This film came about after Natalia gave a presentation at Its Nice That's' Nicer Tuesdays back in May, where she shared a work in progress report about the large scale installation Paraiso that she was developing for Galeria Melissa in New York."
"One of the challenges that Natalia faces – one we often discuss – is that, despite the fact that her work, which plays with expressions of infinity and escapism, is designed to be immersive, interactive and multi-media, it is for the majority, to be consumed by the masses, devoid of sound through a mobile phone screen.
For a long time we've been talking about how to escape these digital confines, so when the project with Melissa enabled Natalia to manifest one of her projects at scale, in a physical public space for the first time, I wanted to document the journey."
Taking the opportunity
"Natalia is unique in her position as she's a largely self-taught artist, who's been developing her career in isolation over the past decade, and despite having thousands of online followers she's remained for the most part largely anonymous, shying away from press requests.
I wanted to take this opportunity to work with her to create a video around the work that genuinely represented her practice and process, drawing elements of her work into the film itself. We're in the process of developing further large scale, immersive projects in London later this year, so I hope this project marks the first of many to come."
Paraíso Installation at Galeria Melissa NYC
Until August 31
New York, US
Mon–Fri 10am–7pm / Sat 10am–8pm / Sun 11am–7pm
Production company: LUCA
Director: Posy Dixon
Producer: Liv Proctor
DOP & Editor: Lee Burnett
DOP: Bernardo G. Elguezabal
Colourist: Emilio Pittier
With special thanks to: ChromaYoga