In 2019 we participate for the third consecutive year to Fuorisalone, part of Milan Design Week and one of the world's largest design events. Next to the Campana Brothers, we set up an immersive installation showing crochet's possibilities to the world.
The installation attracted almost 28k visitors throughout the seven days of Fuorisalone. Created with recycled PVC wires from Melissa production, its details seemed endless – and together, they created a powerful artistic narrative.
Now, a new cycle begins.
After its last day at Fuorisalone the piece was donated by Melissa and Campana Brothers for the permanent collection at Politecnico di Milano, a sci-tech university for engineers, architects, and designers.
With support of Hangar Design Group, who also helped bring to life our Fuorisalone project, the crochet was turned into an interactive installation that blends perfectly into the campus landscape.
"Central to their practice are the materials they use, their work incorporates the idea of transformation and reinvention."
“Moreover, they’re using design as a tool of transformation through programs of social assistance and education", adds Silvia – she’s making reference to initiatives like the Campana Institute, whose mission is to preserve the legacy of the artists using design as a transformative platform through social and educational projects. "Their 'Design com Alma’ is a very important message for future designers."
The crochet exhibition was reinstalled on Bovisa Campus in front of Polifactory, Milan Politenico's FabLab. There, they research the relation between design and digital/analog production to promote a new culture of creation. Focused on quality and innovation in education and research, Politecnico is home to concepts and ideas from different cultures. They offer an extensive collection for curious and creative minds connecting study to research.
"The brothers Humberto and Fernando Campana are an example for all our students."
Remember the releases from Melissa / Campana by clicking here.
Pics by © Laboratorio Immagine – Politecnico di Milano Department of Design